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INGENIKUS alignment
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Team alignment and cooperation |
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Board-based role play for workshops (1/2 day - 1 day) |
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German, English Chinese, Turkish and other languages upon request |
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4-40 participants, multiple groups possible upon request |
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Flyer
INGENIKUS alignment |
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Teams of four participants operate trading vessels in “tradingmare,“ an island country. In the market they face stiff competition that is able to work vigorously to win the market leadership and hence the majority of the gains from trade. The “creative shipping,“ a company with four vessels needs to achieve three complementary goals, (i) each ship captain must achieve her/his own tar-get; (ii) the four captains, as a whole, must beat the competition in sales; (iii) and they must do it with a great repu-tation, which can only be earned by focusing on the clients’ needs. The rival is always ready to steal the customers and make deliveries, so the competi-tion is not only for the provision of the goods to the final customer, but also to acquire the right kind of customer at the right time.
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- Improved customer focus in sales, marketing and other aspects of the organization;
- Improved alignment within sales, marketing and operational teams;
- Enhanced understanding of the role of coordination and cooperation in deliv-ering value to the customers and the company;
- Enhanced capacity to find “out of the box” solutions to common business problems;
- Increased responsiveness to customer needs from a strategic perspective;
- Deeper appreciation of what “reputa-tion” means for the company and aligning processes and practices to enhance reputation;
- Improved capacity for interlaced thinking (multilayered strategic orien-tation and tactical excellence).
- Increased alignment between the sales and marketing teams on what is important for the company’s sales and marketing strategies.
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