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ÖKONOMIKUS sales
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Sales management |
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Board game for 1 to 2 days |
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English, Chinese, German; other languages on request |
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From 10 to 20 people; more participants on request. For all levels of management of sales and distribution organizations. |
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Flyer
ÖKONOMIKUS sales
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In this simulation participants will run a model company for a number of simulated business years, and each of them will take the responsibility of a sales director.
Individually, the primary objective of each participant is to manage their own sales region as successfully as possible and achieve personal sales targets.
As a team, the sales directors must meet the company’s overall sales tar-get as well as meeting its strategic objectives, such as market penetration, market leadership, product leadership and optimum market positioning.
Furthermore, the participants need to achieve these objectives in a highly competitive environment as they face competitors in each of the regions and segments they operate. These com-petitors start with the same strength and capabilities and are all determined to reach their own objectives and win the competitive rivalry.
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- Learn how to plan strategically;
- Learn how to analyze performance using various ratios and plan for improvement;
- Get the real feeling of running the sales and the marketing department of a company;
- Understand sales performance indicators: profit margin, acquisition cost, return on sales, unit sales, COMPS;
- Learn the financial ratios for sales management;
- Get stronger awareness of competition and exercise decision making in times of change;
- Increase cost sensitivity;
- Realize the importance of taking chance;
- Create helicopter view;
- Create the link between learning and practice.
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