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2 to 5 people jointly assume management of a manufacturing and commercial business. Their task is to take an initially domestic operation with one product line and turn it into a successful, internationally operating business with a balanced product portfolio. Up to six companies compete for customers, revenue and market share. Based on their individual strategy, they make investments in the development of new products and/or new markets, work out a marketing policy and choose a production strategy. Comprehensive market information helps players make well-informed decisions. |
